About Stuart MacDonald

Magician, keynote speaker and Continuous Improvement practitioner.

Stuart MacDonald is a Penn & Teller: Fool Us winner, North American Champion of Magic, International Champion of Magic and Top 10 finalist at the 2018 FISM World Championships.

How do you make good work better?

That question connects Stuart’s performance career with his speaking programs. He applied observation, experimentation and disciplined refinement to his magic, then began sharing that development process with business audiences.

His Mirror Act provides a concrete example of how ideas become methods, how failure informs a redesign and how many small improvements build a remarkable result.

Experience beyond the stage

At Whirlpool, Stuart worked in corporate video production, leadership communications, sales training and Continuous Improvement. He helped develop production capabilities and supported the communication needs of a global business.

His work at Actual Reality Technologies adds practical experience with AI and process redesign. Across these settings, his focus is on understanding the work, testing improvements and helping people learn.

Speaking experience

Stuart’s speaking engagements include TEDx Detroit, ASQ, SpartanNash, Detroit Edison, Yaamava’ Casino and Whirlpool Corporation.

A performance with a purpose

His keynotes combine live demonstrations with the story behind them. Audiences see the creative process in action and discover a memorable way to examine their own assumptions, methods and improvement opportunities.

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Stuart MacDonald performing his Mirror Act on the blue-lit Masters of Magic stage at Venaria Reale near Turin, Italy